Create a Winning Social Media Marketing Strategy in 7 Steps

A social media marketing strategy acts as a guiding light for marketers, increasing brand awareness, driving customer loyalty and capturing new audiences. A successful strategy can drive traffic back to your website and often shows a higher Return on Investment (ROI) than paid marketing efforts.

Those are just some of the benefits of a good social media strategy. But that kind of impact isn’t easy to achieve. Audiences on social media can be flighty, competition for attention is fierce, and changes to platform algorithms—Facebook’s restriction of organic impressions, for example—means marketers often find themselves being reactive, not proactive.