By Gerry Moran
How can you use Twitter hashtags to create a better message? Well, this past March I had a wonderful vacation in Mexico. We were enjoying the resort’s pool when my significant other and I finished our cervezas. I tried teaching her the key Spanish words to use in Mexico, so SHE tried to order this round of cervezas – “dos cervezas con lime”. The bartender returned with “dos cervezas con limon?” and her response was “no, lime” … and so round and round it went like a 3 Stooges skit! She tried her hardest to get the message across, but just was not using the right language or term.
Here are four considerations when trying to find the best hashtag for your B2B Twitter messaging.
1. Reach An Expanded Audience With Hashtags. Such is using a hashtag on Twitter, if you want to reach the right target with the right message, you need to use the right “language” or terms. Hashtag definition – a hashtag is simply a word or set of characters preceded by the “#” symbol. It helps Twitter users to sort, search and find information on their terms. When we use it to communicate, it helps us find and communicate with those interested in niche subjects. The better our choice of hashtags, the wider our reach will be. Continue reading
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